AI Systems We've Built and Deployed
Real systems, real results. A selection of the AI growth systems we've designed and built for ambitious businesses.
Unified Marketing Intelligence Dashboard for a Multi-Site Business
The Challenge
A multi-site retail group was generating data across 14 platforms - Google Ads, Meta, email, in-store POS, website analytics and more. Weekly reporting consumed 40+ hours of marketing and finance team time, and leadership was still making decisions on data that was two weeks old.
Our Solution
We designed and built a centralised data warehouse that ingested data from all 14 sources via automated pipelines. A custom real-time dashboard gave leadership live revenue, ROAS, CAC and LTV metrics. Automated weekly reports were delivered to stakeholders every Monday morning with zero manual input.
Results
- 40+ hours per week recovered from manual reporting
- Leadership decisions now based on live data vs. 2-week-old snapshots
- Single source of truth across all marketing channels
- 12% improvement in media spend efficiency in first quarter
AI Lead Qualification System for a High-Volume Enquiry Business
The Challenge
A professional services business was receiving 300+ enquiries per month across multiple service lines. Staff were spending 15+ hours weekly on initial triage - and high-value enquiries were frequently delayed or misrouted, costing the business significant revenue.
Our Solution
We built an AI-powered intake and qualification system: a structured intake form with dynamic branching, an AI scoring model that assessed quality and urgency against defined criteria, and automated routing to the correct team member with a pre-populated summary.
Results
- 89% qualification accuracy vs. historical manual rate of 67%
- Average response time reduced from 6 hours to under 12 minutes
- 15 hours per week of staff time recovered
- Estimated 180k annual revenue recovered from previously missed enquiries
Proprietary SEO Content Intelligence Platform
The Challenge
An online business wanted to scale organic growth but had no systematic approach to content strategy. Competitors were outranking them on their most valuable commercial queries despite having inferior products.
Our Solution
We built a proprietary content intelligence engine that scraped, analysed and clustered keyword data across their competitive landscape. The system identified 400+ high-value keyword clusters, scored them by revenue potential and auto-generated detailed content briefs for the internal team.
Results
- 400+ high-value keyword clusters identified and prioritised
- Content brief production time reduced from 3 hours to 15 minutes
- Organic traffic increased 180% in 9 months
- 12 target keywords moved from page 3-4 to page 1 position
AI-Powered Learning Platform PWA
The Challenge
A professional training provider was delivering all learning via static PDFs and in-person workshops. They had a backlog of accreditation and course content and no digital product - limiting their addressable market and scalability.
Our Solution
We designed and built a full progressive web app learning platform with AI-personalised learning pathways, progress tracking, assessment engines and certificate generation. The platform was deployable to any device with offline capability for mobile learners.
Results
- Platform launched in 10 weeks from specification to production
- 1,200 users onboarded in first 3 months
- Course completion rate of 78% vs. industry average of 42%
- 60% cost reduction per learner vs. in-person delivery model
End-to-End CRM Workflow Automation for a B2B Services Business
The Challenge
A B2B services business was operating across a disconnected stack - CRM, outreach tools, job boards, email and reporting - with the team spending 35% of their time on administrative tasks rather than delivering value to clients.
Our Solution
We built a comprehensive automation layer across their CRM - automating data enrichment, document processing, brief generation, follow-up sequences, document generation and monthly client reporting. All team activity was now captured automatically, creating a complete audit trail.
Results
- Team admin time reduced from 35% to under 10%
- Average time-to-delivery reduced by 4 days
- Client reporting automated - zero manual input required
- 240k additional revenue attributed to recovered team capacity
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